Human-centric storytelling for a digital world. Helping people and businesses find their voice through real depth, feeling and emotion.

Hi, my name is Alex and I love reading and writing real life, human interest stories.

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I grew up devouring real life stories before working in the industry for more than a decade. 

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I've written for national and international publications, online and in print, and my experience left me with a knack of understanding how to make anyone or anything human, accessible and important.

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In a world of AI drivel, real depth, feeling and emotion are more important than ever.

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Whether it's a white paper, a business profile or a real life story, I know how to grab attention so people read more than just the top lines.

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Just like people, my writing is never boring, never samey and always captivating.

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People love to read about people, let me help you tell your story.

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